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If you don’t know the requirements of your customers, then it’s waste of having good sales and marketing strategies and putting serious efforts. You will have a clear focus if you know about your customers. Online market research strategies help you to even know your competitors how they are attracting the customers.

Here are 7 Online Market Research strategies to know your customer’s requirements-
 
1.    Conduct a Survey- Conduct a survey or poll and include some questions related to your product or service you offer. If there is no interest and response, then know what people are excited about.

2.    Know where your customers will meet together online- Find the blogs, discussion groups, forums they visit and participate. Communicating with your customers will give you a chance to know about them.

3.    Do research on online stores- Visit large online sites like e-bay, Amazon, etc... and get an idea of how they are selling.

4.    Build a Google Ad words campaign- Join Google Ad words campaign and trail with different keyword rich ads. You can receive feed back with in a few days. You can observe which one is making the most clicks and monitor regularly.

5.    Study industry trends- Subscribe for different sites like Google Trends, which will give you some knowledge on the trends in your market.

6.    Subscribe to Google Alerts- Subscribing to Google alerts helps you to get the results on your selected topic.

7.    Write different articles in your blogs- Update different articles in your blogs regularly. These help in knowing the interested topic of your customers. Once you learn the requirements of your customers, then you can easily start marketing or sales strategies and can attract them.

Do you need Online Market research for your product or service, then contact our Team of professionals in Shriyans Management Consultants P Ltd who can assist you.

What are E-Tools?
For many, e-marketing has become the synonymous with internet marketing and web marketing. Due to rapid changes in the technology, e-marketers are looking in to new technologies to attain their objectives. Once if we move beyond the PC to wireless world, we will find a whole new vision appears.

Some of the e-tools include interactive TV’s, digital radio, smart phones, interactive kiosks, CD cards, etc… Unfortunately content and ad will not be same in the PC and other e-tools. This requires re-purposing which in turn requires resources (money, time and skills).  
Now let’s move to the world of e-tools:

1.    Interactive digital TV-
TV is the most compelling content channel of all. This is a direct advertising to mass market. So, we can call it as highly target-able. Here, we can build the brand through community building. Risk is less when compared to websites. We can also engage audience through interaction.

2.    Digital Radio-
For an e-marketer, digital radio is a proven brand builder. It is great for direct response. It also increases reach from local radio to global radio; so it forms the global community. It can be tailored according to radio programs for individual tastes.

3.    Mobile Devices (wireless)-
Mobile technology is popular and evolving at a rapid pace. In some countries like Finland, mobile is used to purchase flowers, CD’s, bid in auctions, pay for car wash and many more can be done with the help of mobile devices.

4.    Interactive self-service kiosks-
Interactive kiosks come in different shapes and sizes. They can be placed anywhere that attracts passing customers. This makes them ideal not just for sales and marketing, but also for information and corporate communications.

5.    CD-ROM, DVDs and interactive business cards-
CD-ROM are one of the best medium for multimedia marketing, offering instant video, color photos, and far greater interactive delivery of information.

These are some of the e-tools for e-marketers. If you want your product or service or promote a new brand, then contact Shriyans Management Consultants P Ltd, who can give you a marketing plan and assist you through out your marketing process.