7 Online Market Research Strategies

If you don’t know the requirements of your customers, then it’s waste of having good sales and marketing strategies and putting serious efforts. You will have a clear focus if you know about your customers. Online market research strategies help you to even know your competitors how they are attracting the customers.

Here are 7 Online Market Research strategies to know your customer’s requirements-
 

1.    Conduct a Survey- Conduct a survey or poll and include some questions related to your product or service you offer. If there is no interest and response, then know what people are excited about.

2.    Know where your customers will meet together online- Find the blogs, discussion groups, forums they visit and participate. Communicating with your customers will give you a chance to know about them.

3.    Do research on online stores- Visit large online sites like e-bay, Amazon, etc... and get an idea of how they are selling.

4.    Build a Google Ad words campaign- Join Google Ad words campaign and trail with different keyword rich ads. You can receive feed back with in a few days. You can observe which one is making the most clicks and monitor regularly.

5.    Study industry trends- Subscribe for different sites like Google Trends, which will give you some knowledge on the trends in your market.

6.    Subscribe to Google Alerts- Subscribing to Google alerts helps you to get the results on your selected topic.

7.    Write different articles in your blogs- Update different articles in your blogs regularly. These help in knowing the interested topic of your customers. Once you learn the requirements of your customers, then you can easily start marketing or sales strategies and can attract them.

Do you need Online Market research for your product or service, then contact our Team of professionals in Shriyans Management Consultants P Ltd who can assist you.

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