Showing posts with label marketing tips for start-up companies India. Show all posts
Showing posts with label marketing tips for start-up companies India. Show all posts

Setting up a new Business

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Do you want to set up your own Business & become your own boss?
Then here is a small Business guide, which will assist you a solid start for your new venture. From naming your business to your firm, preparing the business plan, taxation advice, etc… As we know any start up venture will have some ups and downs at the initial stages. Success will never be guaranteed immediately. But, we will assist you in minimizing the trickier elements concerned in setting up of your Business.

Here are some steps on how to set up a new Business:
1.    Go on research for your new venture. This is vital and you have to spend a lot of time and it should dig deep into the market and find out the chances for the existence of your Business. Investigate on your goals and financial aspects of your life.

2.    Hire a lawyer to complete all the legal formalities and registration of your start up venture. 

3.    Evaluate the easiness for entry into your selected market and the size of the targeted market.

4.    According to your funding ways, you can give a structure for your business: a sole proprietorship, limited partnership or a limited liability company or partnership. The structure concludes the taxation and liability factors.

5.    Create a detailed business plan, which will include all the departments, fund-raising and many more things.

6.    Get all the permits, local licenses and ID numbers. There will be different requirements and procedures for different businesses. Also, plan for all the health, environmental or safety issues, which may have an impact on your business.

7.    Consult for patents, copyrights and trademarks if you have any innovative product.

8.    Purchase the infrastructure and the necessary items like the systems, telephone connections, etc…

9.    Divide all the departments differently and then recruit the employees for those particular departments. Hire people for their skills, attitude, energy and then qualification. 

10.    Begin working on the business plan with vision and mission statements. Don’t completely depend on the business plan. Make it flexible according to situations.

11.    Develop a Marketing plan that depicts all the marketing strategies and the ways that we follow to attain the marketing objectives and goals.

12.    Fix for the grand opening of the firm. Be prepared for immense commitment of time and energy.

Want assistance for Setting up a new Business or new venture? Contact Shriyans Management Consultants P Ltd, a Team of professionals, who will assist you in Business planning, Marketing Plan, Licenses, Market research, Business consulting, marketing of your new product or service.

Tips to grow your Business

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Producing the customized product or having a service is 1/4th of the total game. The next process is to market your product and reach to maximum customers. Many businesses fail to plan the exact strategies for marketing. Here are some quick marketing tips to increase your business. 

Tip1: Be sure of your ideas, objectives and goals. Most of the companies fail in inappropriate planning in campaigns. Sit and jot down the effective marketing tools. Implement the tools in proper manner so that, the message reaches to all your potential customers.

Tip2: Participate in trade shows; establish one booth for your product. Make all the people to know about your product or service. This mainly spreads awareness of your company to your competitors and even to customers.

Tip3: Impress your customer with the best tactics and make him happy with your product. The customer passes this information to another 5 members, which leads to increase in customer base. Yes, what you are thinking is right. It is the age-old mantra for perfect cost effective marketing. It is through “Word of Mouth”.

Tip4: Make your presence felt everywhere. Get listed in the business directories through online and offline. It’s even cheaper than other media.

Tip5: Make the customer feel delighted for his purchases. Offer an incentive for the first or for bulk purchases of the product.

 Tip6: Search for your best prospects and try to display some images or brochures at that place. If you have a medical shop and you provide free home delivery, then try to keep some brochures in clinics so that the patients will know your added service and approach you.

Tip7: Most of the sales are produced by word of mouth. So, offer the best product or service and try to make more sales by referral business with each customer.

Tip8: Build a strong network with your competitors, customers, etc… by attending seminars, social functions, trade shows, workshops, etc… this is one of the best marketing tools for getting a chance to meet your potential customers.

Tip9: Start writing articles or books and share them to the internet users, local media channels, in your own website, etc…, which help people to know about you.

Tip10: Most of the rural markets are the best places as they are very receptive. The rural activation system rolls out through mobile vans popularizing products, extending service and acting as mobile outlets marketing.

Tip11: Some companies relay on their public relations department and use traditional media for marketing by giving press releases, etc… PR department allows placing the right news at the right time.

Tip12: Align your business with a non-profit organization, which helps you to get a chance of social service as well as name to your business. Join in communities and start fund-raising programs, etc…

Tip13: For getting free publicity and to have pre-qualified prospects, host a seminar. There you get a chance to speak about your business and products.

Tip14: Start online networks by forming social communities. This is called as viral marketing. This takes some time, but the best way to market in online without paying more.

Tip15: Find out your cross-promote partner, where you can share your customers. This helps to get the customers directly in an unknown place.

Tip16:  Personal selling is the best way to meet directly to the potential customers. This helps to persuade the customer with our product that advertising. If you can’t do with person, then try it by using phones.


Tip17: check out for online newsgroups and try to make relationship with internet users. This helps us to use one of the internet marketing tools, E-mail marketing. You can utilize these opt-in addresses to offer your services.

Tip18: Don’t wait for the customer to find you in online. Rather, you join with other business which has some sort of connection to your business. Make relationship and promote your business by giving back links to your website.

Tip19: Identify your target audience and distribute or post your ads in traditional billboards. For instance- you can see poster-size ads in college campuses. The purpose for out-of-home advertising is to reach your prospects and can influence a purchase.

Tip20: This is difficult for most of the businesses. Offering 100percent guarantee is not there in most of the business, but try to guarantee your product with no clauses.

So, start focusing on the above tips and observe the changes that your business is going to make. For more assistance, consult with Shriyans Management Consultants P Ltd, a Team of professionals, who can take care of your marketing strategies and plans.