What is Telemarketing?
Marketing may be direct or indirect based on how a sales executive does it. One of the direct marketing methods is telemarketing. Here, the sales person uses telephone for taking the appointment and sometimes persuading the customers over the phone to buy the products or services.
There are two major categories in telemarketing:
1. Business 2 Business
2. Business 2 Customer
There are some sub categories of telemarketing:
1. Sales- Persuade the customers to buy the product or service
2. Lead Generation- Engages collecting of information from the prospective customers.
3. Inbound- A reactive reception of incoming requests and orders for collecting information.
4. Outbound- A proactive marketing in which the prospective or preexisting customers are directly contacted.
The main advantage of telemarketing is to get prospective customers and it can be done from home or company or from call center. We can do it manually or using software-automatically. In manual method, the sales person uses the numbers of the prospective customers and persuades the customers by explaining the benefits, advantages and features of the product.
The automatic method is used for prerecorded sales pitches which are programmed according to the situation and cause. For some political and social awareness, robocalling is used. Many survey and research people also use this form to get the information.
Telemarketing the form of direct marketing tracks the calls and a means of getting immediate response with low cost. Customers will either react positively or negatively when calling them. So, here there is no need to wait for the reactions.
Want to have marketing strategies for your business? Then contact our Team in Shriyans Management Consultants P Ltd, who will assist you. They can be reached at shriyansmc@gmail.com.
Marketing may be direct or indirect based on how a sales executive does it. One of the direct marketing methods is telemarketing. Here, the sales person uses telephone for taking the appointment and sometimes persuading the customers over the phone to buy the products or services.
There are two major categories in telemarketing:
1. Business 2 Business
2. Business 2 Customer
There are some sub categories of telemarketing:1. Sales- Persuade the customers to buy the product or service
2. Lead Generation- Engages collecting of information from the prospective customers.
3. Inbound- A reactive reception of incoming requests and orders for collecting information.
4. Outbound- A proactive marketing in which the prospective or preexisting customers are directly contacted.
The main advantage of telemarketing is to get prospective customers and it can be done from home or company or from call center. We can do it manually or using software-automatically. In manual method, the sales person uses the numbers of the prospective customers and persuades the customers by explaining the benefits, advantages and features of the product.
The automatic method is used for prerecorded sales pitches which are programmed according to the situation and cause. For some political and social awareness, robocalling is used. Many survey and research people also use this form to get the information.
Telemarketing the form of direct marketing tracks the calls and a means of getting immediate response with low cost. Customers will either react positively or negatively when calling them. So, here there is no need to wait for the reactions.
Want to have marketing strategies for your business? Then contact our Team in Shriyans Management Consultants P Ltd, who will assist you. They can be reached at shriyansmc@gmail.com.
