India: Business Consulting | Property Solutions

First of all let us differentiate sales and marketing. Most of us consider sales and marketing as one department. But this is a wrong perception. It’s true that without marketing you will not have good prospects or customers. But think without sales techniques and strategies, we may not find good closing rate.

Marketing is a technique to reach your customers and give them a detailed note on the product or service. But sale is a process that you need to follow from explaining the product, taking a cheque to delivery of the product.

Here are some of the marketing and sales strategies to increase your business-

Strategy 1. Have definite goals and have a regular review on the time. Either small or large businesses should have certain attainable objectives and should work on the same.

 Strategy 2. Be innovative and stand out of the competition. Don’t continue with the same boring ads and disappoint the customers. Think differently and impress the customers’ minds and make them give a phone call for inquiry.

Strategy 3. Maintain good relationships with your customers. Make them delightful for every purchase and now and then make them remember your organization. If you provide any discount, then immediately inform them on the same.

Strategy 4. Collect all the details and store the data with you. For some big occasions, you can send a mail or personally wish them. This is a powerful and inexpensive marketing tool.

Strategy 5. Hire efficient sales persons. The quality of the sales staff helps to sustain in the critical and competitive marketplace.

Whether you want to set up a marketing department or want to have a marketing kit or to get an effective corporate presentation or to have a marketing plan, our Team will provide you the best solutions that will create brand awareness in the market. So, why not have a discussion on the same? You can reach us at Shriyans Management Consultants P Ltd

To achieve the marketing objectives of an organization, this is called as a marketing plan. Marketing plans can be for a product or service. Marketing plans are an integral part of the overall business plan. There should be a strong marketing strategy, which forms the foundation for a good marketing plan.

An efficient marketer uses all means of communication to impress and win the customers’ confidence that will lead to a sale.

Benefits of a Marketing plan:
1.    The business owners who make an effective marketing plan will think for the long-term of their business and plan accordingly.

 2.    For harvesting results, the team will work hard and stick with the marketing plans.

3.    The marketer will monitor the competition, but will not react excessively.

4.    The team will focus towards the specific marketing objectives and goals.

5.    Will work mainly attract on the segmented market, at the same time will concentrate on the other customers.

6.    Spend the budget according to the marketing plan effectively and efficiently.

7.    Become smarter in marketing every year and understands how marketing works.

Essentials of an effective marketing plan:
1.    Executive Summary: It highlights the main goals and objectives of the marketing plan. It should also contain a brief note of the budget requirements.

2.    Business Overview: This is also referred to as the, “situation analysis.” It contains some important areas like market, product, distribution situations, competitors and pricing. Here, you should mention the past one year records and plans. You have to include SWOT analysis of the business.

3.    Target Market: Here you have to segment your target market. You have to mention their needs and what kind of product you will sell to them.

4.    Goals: What do you want to achieve with this marketing plan? The goals should be challenging and attainable.

5.    Marketing Strategies: Here you have to outline the marketing strategies you want to perform for the goals to be attainable.

6.    Implementation tactics: In this section, tasks required to implement the strategies are listed. Each person is assigned with different tasks and the name of the team leader, the date of completion is also mentioned.

7.    Budget: The amount for the above activities, the revenue forecast considering various scenarios are mentioned here.

8.    Evaluation of results: Here we will mention the success criteria and measurement of the success. We will also check the strategies that are not performing well and the reasons for the non performance.

Does your business need a marketing plan? Then, contact the Team of Shriyans Management Consultants P Ltd, who can provide you an effective marketing plan for your business.