Having read a lot of those positive P’s and S’s in several articles & books, I wanted to mention something on those W’s.Yes! There are some negative W’s that creates a lot of damage for any start-up business. Being an entrepreneur, I too had faced the consequences on the same. Let me tell you about those 3 W's –
The 3 W’s are Wrong Product, Wrong location, Wrong Person.
Well, there are seem different but the fact is they are interconnected to each other. Even if one is better and the other is worse you get the damage. Let us say, you have designed a good product but the market for buying the same is not there in the particular geographical location or else even if both are fine then the sales person promoting same is not confident enough to explain about the product.
Another instance where start-ups fail, can be that the organization might be having excellent sales persons but the product is not fine & when location is good then it’s getting tough to achieve sales. The market might be choosier on having the perfect product with no flaws.
I say that the 3 W’s should be converted into 3 P’s i.e. Perfect Product, Perfect Location and the Perfect salesperson for the job. These three things are important for any start-up business to get successful. Talk to us to know more.
