Whenever you start a marketing campaign, you should remember one thing in mind. Those are the leads that you get after successful marketing campaign. Leads are categorized in to three types.
1. Leads that are already in your hand (HOT)
2. Leads that will be ready soon (WARM)
3. Leads that will never be ready (COLD)
When you started a marketing campaign, you don’t know, which is cold or warm or hot‼!
So, if you or your staff starts calling to the leads, then you will spend more time for the leads, which are going to close. All smart sales men do this and try to pluck the fruit that is hanging to the ground. They usually cherry pick. It is a natural result here because,
1. Sales representatives get more commission for every sale.
2. As a sales representative you don’t know the difference between hot or warm or cold leads. You have to go to them and then find out.
3. If you meet the customer at wrong time, then you don’t have patience to continuously follow up.
There’s no wrong in spending your time with the hot customers. But the problem arises, when you neglect those warm leads. Instead of follow up, you will forget these warm customers and leave the sales. This should not happen. There should be someone to follow up the warm customers like clock work.
For some years, you have tried to follow up or re-market to your leads. If you’re winning, the chances are there are occasional needle in the haystack. But you can do it in a much better ways.
Your follow-up shouldn’t be a hit and miss game. There are some new ways to handle the whole process. And I am sure that those will be helpful in increasing your leads than the present leads. How would it be if you close some more leads every month?
Find out on how you can increase your leads by consulting with us.
1. Leads that are already in your hand (HOT)
2. Leads that will be ready soon (WARM)
3. Leads that will never be ready (COLD)
When you started a marketing campaign, you don’t know, which is cold or warm or hot‼!
So, if you or your staff starts calling to the leads, then you will spend more time for the leads, which are going to close. All smart sales men do this and try to pluck the fruit that is hanging to the ground. They usually cherry pick. It is a natural result here because,
1. Sales representatives get more commission for every sale.
2. As a sales representative you don’t know the difference between hot or warm or cold leads. You have to go to them and then find out.
3. If you meet the customer at wrong time, then you don’t have patience to continuously follow up.
There’s no wrong in spending your time with the hot customers. But the problem arises, when you neglect those warm leads. Instead of follow up, you will forget these warm customers and leave the sales. This should not happen. There should be someone to follow up the warm customers like clock work.
For some years, you have tried to follow up or re-market to your leads. If you’re winning, the chances are there are occasional needle in the haystack. But you can do it in a much better ways.
Your follow-up shouldn’t be a hit and miss game. There are some new ways to handle the whole process. And I am sure that those will be helpful in increasing your leads than the present leads. How would it be if you close some more leads every month?
Find out on how you can increase your leads by consulting with us.
