What are E-Tools?
For many, e-marketing has become the synonymous with internet marketing and web marketing. Due to rapid changes in the technology, e-marketers are looking in to new technologies to attain their objectives. Once if we move beyond the PC to wireless world, we will find a whole new vision appears.
Some of the e-tools include interactive TV’s, digital radio, smart phones, interactive kiosks, CD cards, etc… Unfortunately content and ad will not be same in the PC and other e-tools. This requires re-purposing which in turn requires resources (money, time and skills).
Now let’s move to the world of e-tools:
1. Interactive digital TV-
TV is the most compelling content channel of all. This is a direct advertising to mass market. So, we can call it as highly target-able. Here, we can build the brand through community building. Risk is less when compared to websites. We can also engage audience through interaction.
2. Digital Radio-
For an e-marketer, digital radio is a proven brand builder. It is great for direct response. It also increases reach from local radio to global radio; so it forms the global community. It can be tailored according to radio programs for individual tastes.
3. Mobile Devices (wireless)-
Mobile technology is popular and evolving at a rapid pace. In some countries like Finland, mobile is used to purchase flowers, CD’s, bid in auctions, pay for car wash and many more can be done with the help of mobile devices.
4. Interactive self-service kiosks-
Interactive kiosks come in different shapes and sizes. They can be placed anywhere that attracts passing customers. This makes them ideal not just for sales and marketing, but also for information and corporate communications.
5. CD-ROM, DVDs and interactive business cards-
CD-ROM are one of the best medium for multimedia marketing, offering instant video, color photos, and far greater interactive delivery of information.
These are some of the e-tools for e-marketers. If you want your product or service or promote a new brand, then contact Shriyans Management Consultants P Ltd, who can give you a marketing plan and assist you through out your marketing process.
For many, e-marketing has become the synonymous with internet marketing and web marketing. Due to rapid changes in the technology, e-marketers are looking in to new technologies to attain their objectives. Once if we move beyond the PC to wireless world, we will find a whole new vision appears.
Some of the e-tools include interactive TV’s, digital radio, smart phones, interactive kiosks, CD cards, etc… Unfortunately content and ad will not be same in the PC and other e-tools. This requires re-purposing which in turn requires resources (money, time and skills).
Now let’s move to the world of e-tools:
1. Interactive digital TV-
TV is the most compelling content channel of all. This is a direct advertising to mass market. So, we can call it as highly target-able. Here, we can build the brand through community building. Risk is less when compared to websites. We can also engage audience through interaction.
2. Digital Radio-
For an e-marketer, digital radio is a proven brand builder. It is great for direct response. It also increases reach from local radio to global radio; so it forms the global community. It can be tailored according to radio programs for individual tastes.
3. Mobile Devices (wireless)-
Mobile technology is popular and evolving at a rapid pace. In some countries like Finland, mobile is used to purchase flowers, CD’s, bid in auctions, pay for car wash and many more can be done with the help of mobile devices.
4. Interactive self-service kiosks-
Interactive kiosks come in different shapes and sizes. They can be placed anywhere that attracts passing customers. This makes them ideal not just for sales and marketing, but also for information and corporate communications.
5. CD-ROM, DVDs and interactive business cards-
CD-ROM are one of the best medium for multimedia marketing, offering instant video, color photos, and far greater interactive delivery of information.
These are some of the e-tools for e-marketers. If you want your product or service or promote a new brand, then contact Shriyans Management Consultants P Ltd, who can give you a marketing plan and assist you through out your marketing process.
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