Showing posts with label preparing marketing collateral. Show all posts
Showing posts with label preparing marketing collateral. Show all posts

Preparing a Corporate Presentation

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One of the new age tools to communicate organization profile, products, services, team, infrastructure, achievements, facilities and lot more information is Corporate Presentations. These presentations help the organization to market its products in an effective way. An effective Corporate Presentation impresses the client and allows him to buy your product or service.

When compared to static images or text or graphics, Corporate Presentations make the audience to bind to your product or service. You can amaze your clients at their comfort. It has the ability to activate multiple senses.

Once visualize about the meeting with some of the important delegates visiting your organization on a particular time. At this time, you have to present your firm and you know very well that first impression is the best impression. So, do not give a bad impression to the audience instead take the help of the corporate films and present an overview of your organization in a short time. Your work is done and your boss will applaud you for your success.

Here are some tips for an effective Corporate Presentation:
1.    Minimize your presentation: When it comes to presenting about your organization, it takes hours of time. So, you have to cut short the presentation and should only pick the important things about your firm. Make simpler message and your audience will surely like it.

2.    Every picture speaks: Put some pictures in some slides to which speaks about the information. Using images have an immediate competitive advantage.

3.    Use Bullets: Corporate Presentations should pack with bullet points. Even though 7% of the presentation is text, but it should be properly delivered to the audience.

4.    Take the help of ad agency: As this is a corporate presentation, don’t let it be an informal presentation. Don’t do it all alone, but take the help of a design agency that will design and give a formal and corporate look.

5.    Give importance to your appearance: Be sure of your dress, hair style and body language.

6.    Be a winner: There is enough time for you to prepare for the presentation. Make it short and simple. Just take 20 to 30 minutes and prepare only 10 slides for the presentation.

So, do you want to impress your clients? Then, make an effective corporate presentations for your organization by using the services of corporate presentation making companies.

Create a corporate Marketing Kit

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What is a marketing kit?
A marketing kit is a portfolio of things that showcases your products or services. A marketing kit is the foundation for your business corporate messaging. Depending on the audience, you can interchange your marketing kit. You can create easily your marketing kit which includes all things your business needs such as a website, direct mail pieces, brochures, etc…

Benefits of having a marketing kit:
1.    It speaks to the customers: Each item in the marketing kit is away from the jargon and speaks to the customers in their own language. It shows your dedication towards work and keeps out from the crowd.

2.     Puts your marketing efforts consistent: Your marketing kit is a one-stop-shop for all the content that comes in handy such as FAQ’s, plans and offers presentations, etc… This builds the brand awareness and trust on your business.

3.    Makes you flexible: Your marketing kit comprises of information that are different from one another and are printed from office printers. This makes for you easy to update with the latest information like adding a new client or receiving a testimonial from the client.

4.    Makes you to follow a particular path: What process you follow while meeting the customer? What is the difference between you and your competitor? The answers can be provided by a marketing kit. Each item in it contains everything that your customer wants to know about you, your service or your product.

5.    Time saving: It saves time by providing you everything you no longer needs to write anything or search the files for any case studies or for past clients.

Perfect marketing kit contains the following things:
•    Business Cards [Provided by the firm ]
•    Marketing Folder or Bag [Provided by the firm]
•    Information [This would be something to give to prospective customers who have expressed an interest in your product or service. Examples would be a brochure, pamphlet, or booklet]
•    Plans/Offers along with pricing
•    Sales letters and Proposals
•    Invoices
•    Pos
•    DEMO of Service done in FLASH [Provided by the firm]
•    Tracker Sheet [To keep track of client visits and status]
•    Corporate Presentation [PowerPoint presentation of 10 slides]
•    FAQ’s [Helpful for marketing Team]
•    Reseller/Partnership document [ To tie up with other players in market]
•    License Model

Contact the Team of Shriyans Management Consultants P Ltd who can make an effective marketing kit for your organization.