Showing posts with label Business assistance India. Show all posts
Showing posts with label Business assistance India. Show all posts

How to market a product or service successfully?

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The Other day,I was asked this question by a start-up entrepreneur – How to promote business?How to market a new product successfully?Of course,one expects the common answers like – Hiring a great marketing team,spreading out promotional activities,getting media attention & etc,etc.

In my case,3 yrs back it went to a different track on implementing all the above.Well,I am not saying the above marketing approaches were not effective but it neither resulted good output.

Then I Realized that it all matters about the product or services you sell in the market.The same formula is not applicable for all types of products or services.To learn how to promote business,one needs to understand which marketing approach fits in best for the product or service else we just keep increase expenses & time on wrong marketing strategies that results nil output.

One has to understand the business type,the type of people who are the target customers,the location where we can get such target customers,the marketing strategy that can spread our message better in such locations.

Shriyans team has come up with a cost effective approach to give you tips and suggestions on how to market services or how to sell online.I am sure they will help you in how to market a product effectively.

Thinking Productivity, then hire a business consultant

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Once you have decided on setting up your business, the next step is hiring a consultant who will provide assistance in giving a thorough analysis of your business, give their advices that will engage in business growth and suggest improvements in existing plan.

A consultant is someone who can recommend solutions for an existing business or can provide assistance in obtaining loans or grants. Organizations usually hire consultants as they can view the company from an exterior view and foresee the problems which the internal staff cannot detect.

The consultant can suggest ways to cost-cutting unwanted expenditure which the business might be spending every year. The Organization besides hiring the services of a consultant also need to hire three more professional advisers for their business, they are the Lawyer, banker and accountant.



A specific understanding of your business and its existing issues needs to be clearly mentioned to all your advisers so that they can provide the exact solution or assistance. It is important to select advisers who can be available for you whenever you need them. More important is chose a consultant who can communicate and match your wavelength.

Consultants usually charge as per hourly basis or some prefer to take per project basis. Shriyans management consultants  are helping organizations improve their performance primarily through the analysis of existing business problems and development of plans for improvement. You can consult them.

Foreign countries investing in India

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Investing in Indian Market-
India, one of the good places to invest regardless of bureaucratic hassles, political uncertainty, shortages of power and infrastructural deficiencies and presents an enormous potential for overseas investment and is welcoming and encouraging the entrance of overseas partners into the Indian market.

Market potential-
India is the third largest country in Asian continent of having the GDP and stands fifth in the economies in the world. India is a fast emerging nation which offers high prospects for growth and earning good revenues in all areas of business.

Diverse Market-
Indian market is generally diverse having 6 major religions, ethnic diversity and 17 official languages. Thus, different sections of people have different tastes and preferences. Before taking the first step, it is advisable to understand the Indian market and also the economy.

There are many research firms that provide you the information on how to start and develop a project, what project to select, where to enter and how to enter into the market.

Success in India-
Setting up a business and becoming successful will depend on the country’s potential, overestimation of its possibilities and underestimation of its complexity. While evaluating the market, you need to consider the intrinsic factors and the upcoming uncertainties of functioning in Indian market. You need to have a good plan backed with careful research. Those who invest in India for long-term growth, but not for short-term profit, you will surely succeed.

Shriyans Management Consultants P Ltd can guide you through the entire process from the beginning to the end, performing the research, develop Indian partners, assisting with configuration and finishing the paper work. Yo

Business Process Management

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What is Business Process Management?
Business Process Management
also called as BPM is a practice of improving the effectiveness and efficiency of an organization mechanizing the business process. According to the business model, each company will have different Business processes. When the business reacts to market conditions, this process tends to advance over a period of time. The BPM you choose should be easily adaptable to any type of conditions and requirements and should be a perfect fit to the company.

What is the life cycle of BPM?
Business process management
is having five stages and is grouped as- design, modeling, execution, monitoring, and optimization.

Design-
Process design involves of identifying the existing process and if necessary re-designing it. Perfect designing increases the lifetime of BPM and reduces the issues. The main areas includes- Standard Operating Procedures, representation of the process flow, Service Level Agreements, escalations and task hand-over mechanisms.

Modeling-
Modeling gives the theoretical design and brings up different variables. It also involvers in “What if Analysis”.

 Execution-
The mentioned design and process has to be executed with the help of available resources.

Monitoring-
It includes tracking of individual processes so that the information can be easily seen and performance based statics can be easily provided.

Optimization-
Optimization involves getting performance information from modeling and monitoring phases, identifying the cost savings and again applying those in the design of the process. This overall process creates great business value to the organization.

Any more tips or advice needed then consult us.

Appointment Settings

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What is Appointment setting?
Appointment Setting is one of the effective marketing tools. It is defined as setting-up a time, date to meet the prospective customer. A tel-caller or sales executive has to convenience over the phone and take an appointment to the client. It’s not so easy to convince a client. You need to have lots of skills and conversational manner. Sales people actually start the process from taking the Appointment Setting.

Benefits of Appointment Setting:

Appointment Setting with MAN:
Here, you may be confused about “MAN”, but it actually means M-who is having Money, A- having complete Authority, N- having a Need of the product. So, you are making appointment with a prospective client, so convincing him/her will be easy.  

You can have a time for you:
You can fix an Appointment at a fixed time of your wish and you have to utilize your time carefully and get benefited at the end.

Targeting sales according to Need:
You have to gather minimum information from the prospective client, before attending the appointment. So, according to the customer’s requirement, you can pitch the product.

The process of Appointment Setting has been effective from ages. However, with the change in time, you have to innovative think and set appointments with the prospective clients. This whole process should have a well-planned system or program to convenience clients and make them understand your product or service and beet the competitive edge.

Need any more tips of advice then consult us .

Tips to become a Successful Entrepreneur

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Here are some tips for those who want to start their career as entrepreneurship. These can be helpful for starting and running a business or even selecting an organization to join. A good and successful idea is often found with shallow introspection rather than by having a look at external sources. If a creator is passionate about his venture and works on the idea, then his venture will surely become successful; in spite of markets highs or lows.

If you don’t love your work or job, it’s impossible to start a business and run it successfully. Building a business, setting targets and chasing them is not the final task, but creating a venture is about being able to do something on a permanent basis with complete involvement.

1.    Build a product or service that you will pay to use or directly use it-
It is vital to start producing a product or a service that you can use for yourself or love to get involved in it; something that you keep on doing, even if it doesn’t bring more money at initial stages.

2.    Build a ‘Back Bone’ Business model-
When you started to work on an area, it is important to think of its business model. This may not come right after your first attempt; it may also take some months or years. If you are starting a product or service, the people should be dependent on the product or service and use it.

3.    Create an asset around your venture-
When you look for an expansion, the scale of assets in the financial papers will matter most. An investor or even a customer sees your financial assets in your annual report, but not your turnover. Every time look into your financial spending and cash flow patterns.

4.    Start going with the wave-
No one can try going against the flow of nature and economic cycles. Keep on your eyes open to figure out an upscale market. Investigate on the spending patterns of the people around you, have an eye at the government’s budget and find out the primary agenda.

Every venture has its own life cycle of starting, growth, maturity and end phases of life cycle. These life cycles are directly influential on the spending structure of the government and the people. 

5.    Carry some magnets to attract masses-
Magnets are nothing but smart and successful people. It’s most important to invite smart people to your business. No matter how difficult is to bring the smart people, its worth of getting smart people to be a part of your organization.

Once they are in, you should use the skills and expertise and then make them focus on the agenda of your organization.

6.    Build a culture, not just a product-
Human mind is an astonishing creator. Some minds may create and some minds may destroy. Trillion-dollar businesses like coffee, food, auto, software, aviation, real estate work on the principle of culture, but not the product.

These types of businesses dig deep into the human behavior and build a platform for intellectual exchange and socializing that has now become one of the parts of our daily life.

So, follow these simple, but most powerful tips to attain success in the business. Want any assistance in setting up a business then talk to our expertise in Shriyans Management Consultants P Ltd .

Strategic Business Planning

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What is strategic Business Planning?
Strategic Business Planning is one of the ways to make out the long-term goals and to construct a route for the business to fulfill its objectives. One shouldn’t confuse with the business plan, which is a more substantial and detailed document. Strategic Business Planning is a step-by-step mapping to accomplish the stated vision and mission of the business or organization and to serve its customers efficiently, profitably and constantly. In other words, we can tell as a frame work for a business plan.

What is the use of strategic business planning?
For some business issues like product development strategies, market planning, etc… the strategic business planning acts as a systematic & management tool. A strategic business planning includes the present and future planning, company’s mission in terms of future expansion, strengths and weaknesses, future opportunities, and some threats that which may occur by competing business rivals.

Why do businesses need strategic business planning?
Small businesses need these strategic business plans as they found to compete with larger corporations in this highly competitive world. Due to the rapid increase in technology, the business management is becoming complex and for this purpose, the strategic business planning helps the business to foresee and quickly react to the market changes and can improve the areas that are lagging behind. For instance, we can’t say that the company is going well if it has good financial control. We can’t determine the future of the organization and the direction. Here, some measures have to be taken to evaluate and improve upon the controllable variables.

Here are some success factors for a business to achieve its vision and mission:

   1. Should maintain quality standards of the product.
   2. Continuous market research to fulfill your customer needs.
   3. Attaining credibility
   4. Cost-effective manufacturing of the products
   5. Administrative and system policies which ensure that all employees do their jobs effectively.
   6. Profitability of the business

 Shriyans Management Consultants P Ltd has been providing strategic business planning for start ups and for small businesses. Contact them for more assistance.