Let me make it very clear here - What
I am going to tell you here is about my entrepreneur journey over these years
which had been seen and learnt a lot on how to make things work out in our
favor or learn to face the hard times. I am sure this will help all our entrepreneurs
planning to start a business. You need not follow or digest whatever being said
here. Just read it!
Does every Business
become a success?
Well! The answer could be a Yes
or a No. What I have understood from my experience is that it’s all about
choosing the right kind of business at the right place at the right timing. Any
one of these chosen wrong means business going on a toss. It’s all about the
need of that business for the right kind of customers at the time it is in demand.
Don’t start a business just like that.
Is Business naming that Important?
Many entrepreneurs do not pay
much importance to the Business naming and Tagline. But it matters a lot in the
Business world where completion is more and customers are more inclined to
names that ring their brains easily. I need not give examples here as we all
surely have familiar brand names in our mind.
Branding the Business in proper way
Branding and promoting the
business is to be taken very seriously at the beginning. You can use
promotional strategies via Media or Internet or employing Marketing Team. Make
sure each promotional campaign sings the same song. A difference in the tone or
message may lead to confusion and send a wrong message to the customer.
Doing a Competitive Research
Every Business has Competition
and it is good to have Competition. Make sure you study and observe your
competitors closely. Their pricing, promotional activities and the benefits
offered by them to the customer. Do not repeat the same strategies as it leads
to zero results. Rather think on how to give a better deal to the customer
which gives you a leading competitive edge.
Quality standards in Marketing Collateral
Most of the start-up’s fail due
to one simple reason - poor marketing materials designed by them, a
cost-cutting measure taken to control expenses. Attract your customers with a
professional looking website, brochures, visiting cards, etc.It will make you stand
apart from your competitors.
I would love to tell more or
elaborate on above areas further but that means writing endless pages here. Anyway!
If you still need any suggestions on how to grow your business, you can always
consult us anytime from anywhere. We are always there to give support.
