India: Business Consulting | Property Solutions

What are E-Tools?
For many, e-marketing has become the synonymous with internet marketing and web marketing. Due to rapid changes in the technology, e-marketers are looking in to new technologies to attain their objectives. Once if we move beyond the PC to wireless world, we will find a whole new vision appears.

Some of the e-tools include interactive TV’s, digital radio, smart phones, interactive kiosks, CD cards, etc… Unfortunately content and ad will not be same in the PC and other e-tools. This requires re-purposing which in turn requires resources (money, time and skills).  
Now let’s move to the world of e-tools:

1.    Interactive digital TV-
TV is the most compelling content channel of all. This is a direct advertising to mass market. So, we can call it as highly target-able. Here, we can build the brand through community building. Risk is less when compared to websites. We can also engage audience through interaction.

2.    Digital Radio-
For an e-marketer, digital radio is a proven brand builder. It is great for direct response. It also increases reach from local radio to global radio; so it forms the global community. It can be tailored according to radio programs for individual tastes.

3.    Mobile Devices (wireless)-
Mobile technology is popular and evolving at a rapid pace. In some countries like Finland, mobile is used to purchase flowers, CD’s, bid in auctions, pay for car wash and many more can be done with the help of mobile devices.

4.    Interactive self-service kiosks-
Interactive kiosks come in different shapes and sizes. They can be placed anywhere that attracts passing customers. This makes them ideal not just for sales and marketing, but also for information and corporate communications.

5.    CD-ROM, DVDs and interactive business cards-
CD-ROM are one of the best medium for multimedia marketing, offering instant video, color photos, and far greater interactive delivery of information.

These are some of the e-tools for e-marketers. If you want your product or service or promote a new brand, then contact Shriyans Management Consultants P Ltd, who can give you a marketing plan and assist you through out your marketing process. 

What is strategic Business Planning?
Strategic Business Planning is one of the ways to make out the long-term goals and to construct a route for the business to fulfill its objectives. One shouldn’t confuse with the business plan, which is a more substantial and detailed document. Strategic Business Planning is a step-by-step mapping to accomplish the stated vision and mission of the business or organization and to serve its customers efficiently, profitably and constantly. In other words, we can tell as a frame work for a business plan.

What is the use of strategic business planning?
For some business issues like product development strategies, market planning, etc… the strategic business planning acts as a systematic & management tool. A strategic business planning includes the present and future planning, company’s mission in terms of future expansion, strengths and weaknesses, future opportunities, and some threats that which may occur by competing business rivals.

Why do businesses need strategic business planning?
Small businesses need these strategic business plans as they found to compete with larger corporations in this highly competitive world. Due to the rapid increase in technology, the business management is becoming complex and for this purpose, the strategic business planning helps the business to foresee and quickly react to the market changes and can improve the areas that are lagging behind. For instance, we can’t say that the company is going well if it has good financial control. We can’t determine the future of the organization and the direction. Here, some measures have to be taken to evaluate and improve upon the controllable variables.

Here are some success factors for a business to achieve its vision and mission:

   1. Should maintain quality standards of the product.
   2. Continuous market research to fulfill your customer needs.
   3. Attaining credibility
   4. Cost-effective manufacturing of the products
   5. Administrative and system policies which ensure that all employees do their jobs effectively.
   6. Profitability of the business

 Shriyans Management Consultants P Ltd has been providing strategic business planning for start ups and for small businesses. Contact them for more assistance.