Any organization that wants to make announcements and get noticed in the media makes up a Media Kit or Press Kit. Depending on the organization and the business, the Media Kit will be having all the things from a normal press release about the organization to a package that includes free samples, slides, CD/DVD about the firm, etc…
Media Kit is usually termed as a folder of information or a Marketing Vehicle, which reflects the brand through it. The major components of a Media Kit are-
1. Brochures & Line Sheets: These are the first and fore most things that should be included in the Media Kit. These are mainly helpful to provide information about your product or service.
2. Product Samples: If your product is small, then you can have a sample of your product. You can give a demonstration if it is a big product or service.
3. Corporate Backgrounder: History or a short summary of the organization.
4. Recent News or Press Releases: Information about your products or product line, organization growth, etc….
5. Upcoming events: Brief summary of any upcoming events, Firm and customer news letters, appearances in the trade shows, etc…
6. Contact Information: Generally you have to carry Business cards of the major media contact.
7. Fact Sheets: A fact sheet is a great addition to an organization. It details on the benefits, features and some other specific information in an understandable way to the reporter or editor to the organization.
8. Testimonials of Customers: Showing the other customers’ experiences will make a great impact on the current customers.
9. Pictures: Everyone likes to see pictures on what they are purchasing. Providing some good pictures of the product or displaying some banner ads, etc.. are some good motivators.
Want an effective Media Kit for your organization then contact our Team of Professional experts in Shriyans Management Consultants P Ltd, who can assist you in designing one for your Firm. They can be reached at shriyansmc@gmail.com.
Media Kit is usually termed as a folder of information or a Marketing Vehicle, which reflects the brand through it. The major components of a Media Kit are-
1. Brochures & Line Sheets: These are the first and fore most things that should be included in the Media Kit. These are mainly helpful to provide information about your product or service.
2. Product Samples: If your product is small, then you can have a sample of your product. You can give a demonstration if it is a big product or service.
3. Corporate Backgrounder: History or a short summary of the organization.
4. Recent News or Press Releases: Information about your products or product line, organization growth, etc….
5. Upcoming events: Brief summary of any upcoming events, Firm and customer news letters, appearances in the trade shows, etc…
6. Contact Information: Generally you have to carry Business cards of the major media contact.
7. Fact Sheets: A fact sheet is a great addition to an organization. It details on the benefits, features and some other specific information in an understandable way to the reporter or editor to the organization.
8. Testimonials of Customers: Showing the other customers’ experiences will make a great impact on the current customers.
9. Pictures: Everyone likes to see pictures on what they are purchasing. Providing some good pictures of the product or displaying some banner ads, etc.. are some good motivators.
Want an effective Media Kit for your organization then contact our Team of Professional experts in Shriyans Management Consultants P Ltd, who can assist you in designing one for your Firm. They can be reached at shriyansmc@gmail.com.
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