What is Account Management?
Account Management is the process which involves from the selling of your product or service in an organization to proper managing all the Accounts of your clients.
For instance, you have sold some telephone connections in an organization. Your job is not done after selling. You have to look in every client’s problems or issues and try to solve it as early as possible. You can do the other way by informing about the new products or services which fits to the customers.
Necessary Talents and skills:
One of the skills you need to have is to maintain good relationship with all the clients of the organization and provide them customer delight. You need to maintain large Accounts effectively and be able to keep meticulous records.
Successful Account management:
The ingredients of successful Account Management is to plan and structure a very well studied process to make sure that the representatives have good clarity on what tasks needs to be accomplished in every customer dealings and also ensure that this process will constantly create more profitable results.
At this time creative selling will be more effective as the science and art of Account Management merge to exploit company’s bottom line.
Account Planning:
The aim of Account Planning is for representative to manage the account’s decision making process so that the representative is continuously moving up in the relationship tree. An effective Account Plan concentrates on building a long-run positioning in the account. This helps to continue the sales process even after the exit of the particular individual.
Here are some crucial steps in account planning:
1. Developing an account profile
2. Identifying the hunting person
3. Recognizing their needs and requirements
4. Deciding how to open each door
5. Build an action plan with different steps, metrics, resources, etc…
Don’t prolong the Account Management than it needs to be. The major aim is to make the most of account penetration. Look different ways to sell every product or service to your existing business entity in the account. Use referrals and testimonials while finding new relationships. Be planned and organize it properly and have meticulous records with your efforts.
Any more advice needed then consult us
Account Management is the process which involves from the selling of your product or service in an organization to proper managing all the Accounts of your clients.
For instance, you have sold some telephone connections in an organization. Your job is not done after selling. You have to look in every client’s problems or issues and try to solve it as early as possible. You can do the other way by informing about the new products or services which fits to the customers.
Necessary Talents and skills:
One of the skills you need to have is to maintain good relationship with all the clients of the organization and provide them customer delight. You need to maintain large Accounts effectively and be able to keep meticulous records.
Successful Account management:
The ingredients of successful Account Management is to plan and structure a very well studied process to make sure that the representatives have good clarity on what tasks needs to be accomplished in every customer dealings and also ensure that this process will constantly create more profitable results.
At this time creative selling will be more effective as the science and art of Account Management merge to exploit company’s bottom line.
Account Planning:
The aim of Account Planning is for representative to manage the account’s decision making process so that the representative is continuously moving up in the relationship tree. An effective Account Plan concentrates on building a long-run positioning in the account. This helps to continue the sales process even after the exit of the particular individual.
Here are some crucial steps in account planning:
1. Developing an account profile
2. Identifying the hunting person
3. Recognizing their needs and requirements
4. Deciding how to open each door
5. Build an action plan with different steps, metrics, resources, etc…
Don’t prolong the Account Management than it needs to be. The major aim is to make the most of account penetration. Look different ways to sell every product or service to your existing business entity in the account. Use referrals and testimonials while finding new relationships. Be planned and organize it properly and have meticulous records with your efforts.
Any more advice needed then consult us
Post a Comment